Xperien is an IT asset management company, where I held the role of digital marketing officer.

Key performance areas:

Social Media Management
· Blog posting and media management on Xperien-owned online pages and groups
· Liaising and collaborating with external sources to generate social media content and PR.
· Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
· Experimenting with various organic and paid acquisition channels

PR and Corporate Communications
· Negotiating and liaising with third-party marketing agencies (incl. PR agencies).
· Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.

Weekly Newsletters
· Design and distribution of weekly e-newsletters.
· Work with ITAD and PR consultant for content.
· Creating and monitoring the performance of marketing campaigns.

Monthly Reporting (Data analytics)
· Monthly and Periodic reporting on website analytics and social media posting.
· Tracking the effectiveness of marketing campaigns and reporting findings to the executive team.

Marketing Strategy
· Maintain a Marketing strategy agreed by the various stakeholders of the company.
· Working with the executive team, such as the marketing HOD and managing director, to set the marketing strategy for the business.
· Researching and analyzing market trends and competitors.

Website Management.
· Managing the design and production of promotional materials, such as websites and brochures.
· Design, build and maintain Xperien’s websites

Digital Design & Graphic Design
· Design digital media campaigns aligned with business goals
· Ad-hoc media designs
· Create and maintain the company's Corporate Identity profiles
· Design and curate the company's ESG report

Highlights:
I helped develop & launch the NPO, You Made This. I took on the role of project manager for this shared value CSR initiative.